Regaine for Women

Regaine. A long established name when it comes to male baldness. However, in 2016 they wanted to enter the female market, and rightly so. It was a market with no other real competitors, and they had a product scientifically proven to work for women. With this in mind we developed a campaign that was both eye-catching and sympathetic to women’s feelings about what their hair meant to them.

  • Type Press and digital

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