American Express/British Airways
Letting your employees use American Express for their business flights makes sense for a number of reasons. In fact, the American Express sales team were so confident they said they just needed a 5 minute chat with a Finance Director to convince them. To secure that 5 minute meeting we decided to send potential new customers a drone. Then if they agreed to a sales meeting, the American Express sales team would deliver the remote control for the drone with a short sales pitch.
Type Direct Mail