Co-Operative insurance needed to generate interaction and chat on Facebook and Twitter. The problem? They’re an insurance company and they were running an old promotion of a free £50 food voucher if you took one of their policies out. To generate interaction on the sites we created a competition where users had to guess famous songs and the artists, that had been tweaked to be a food pun. For example – Pump up the strawberry jam by Technotronic.