Chicago Booth Business School

Chicago Booth, a business school that teaches its students to think differently. (It also likes to spell enquiry, inquiry.) It teaches you to crunch more data, and produce solutions not everyone will think of. A pretty complicated thing to communicate, but basically they teach their students to ask the right questions, so they get the most insightful answers. So that’s where the campaign idea was born.

  • Type Print and OOH

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HP for education